In the 1990s Mike Colburn, Managing Director of AMJ Chemicals, and his friends had a passion for motor car engines and specifically engine performance. All vehicle enthusiasts dream of finding a way of increasing performance, getting more fuel economy or reducing emissions or even making the engine just run more smoothly. Mike and his friends were highly motivated and skilled and included former MIT Professors with scientific PHDs and those with a detailed knowledge of engine operation and functionality. After many attempts they developed a product that proved effective and called it “Juice”.
However, selling it commercially was not on their agenda as they were each very successful in their own right. They just used it themselves and shared it with friends and associates to out-perform the competition on racetracks and to give the “wow effect” to people they met. All were astounded by its effects.
At first, they didn’t understand why the product was so effective, as the mixture consisted of commonly available petrochemicals that were nothing special. Eventually, they realized that the manufacturing process resulted in a complex modification of the ingredients. It wasn’t until 2016 that they understood exactly how it all worked. You can find all the information in this document.
When a couple of the friends passed away, this forced the remaining two to take stock of life and coupled with the financial crash of 2007/8 they decided to sell the product commercially, not in massive volumes, but enough to make a reasonable income under the registered name of Oxytane® (known as Oxcetane outside the USA).
AMJ Chemical Inc started to sell it commercially across the United States during early 2008 and then into West Africa and grew a business that still delivers every month today.